Singapore Airline replaces SingTel as title sponsor for 2014 F1 race
SINGAPORE — Singapore Airlines introduced as we speak (April 15) that the native service has signed on as title sponsor of the Formula B Singapore Grand Prix, which shall be held on the Marina Bay Street circuit from Sept 19 to 21.
The title sponsorship deal is for 2 years, with an choice to renew after. The sponsorship value is presently unknown.
“We are thrilled to be taking over the title sponsorship of one of the crucial thrilling races on the F1 calendar, and we’re particularly happy to doing so within the lead as much as Singapore’s fiftieth birthday subsequent yr,” stated Singapore Airlines CEO Goh Choon Phong.
“We are very joyful to have Singapore Airlines be a part of the F1 household by turning into the title sponsor of the extraordinarily well-liked Singapore Grand Prix, which was the primary F1 night time race, and this demonstrates Singapore’s ahead considering, an attribute Singapore Airlines has all the time achieved,” added F1 Group CEO Bernie Ecclestone.
Said Singapore GP’s Ong Beng Seng: “We are delighted to welcome Singapore Airlines as title sponsor of the Singapore Grand Prix. Given the long-lasting model’s phenomenal international attain, this synergistic partnership will present the widest publicity and unbelievable alternatives within the promotion of each Singapore and F1 all over the world.”
Known as crown jewel of the F1 circuit, the Singapore race was beforehand referred to as the SingTel Formula B Singapore Grand Prix, with the native telecommunications big signed on as title sponsor because the inaugural race in 2008.