Thursday , 22 February 2018
New Coffee Cafe in LA Known as Dumb Starbucks

New Coffee Cafe in LA Known as Dumb Starbucks

LOS ANGELES – After 4 days of heated hypothesis, the mysterious parody espresso store Dumb Starbucks’ temporary existence in LA has come to an finish.

Unveiling his id to a crowd outdoors, the Canadian TV star Nathan Fielder stated he was the proprietor and that the café had been an elaborate stunt about pursuing the “American dream”.

Admitting that he deliberate to make use of footage from the previous few days as a bit on his Comedy Central present Nathan For You, the comic launched a parody advert by which he says: “This is not any joke. This is an actual enterprise I plan to get wealthy from – however I want your help.”

Soon after the revelations emerged about its proprietor’s id, Dumb Starbucks was shut down by Los Angeles County well being inspectors as a result of it was working and not using a legitimate allow.

The café had already caught the eye of the actual Starbucks, and a spokeswoman stated: “While we respect the humour, they can’t use our identify, which is a protected trademark.” She added that the difficulty was nonetheless unlikely to finish up going to a authorized dispute.

The 'Dumb Starbucks' Twitter feed attracted thousands of followers after the store opened on Friday

The ‘Dumb Starbucks’ Twitter feed attracted hundreds of followers after the shop opened on Friday In the time it was open, Dumb Starbucks didn’t precisely construct up a popularity for making good espresso, with clients variously describing the drinks served as “horrible” and “fairly terrible”.

Many had already speculated that the store, which claimed to be utilizing the Starbucks identify and emblem legally beneath “parody regulation”, would turn into a TV stunt of some sort. One buyer informed CBS Los Angeles: “This needs to be a actuality present. And I see a digital camera within the espresso machine.”

One regulation professor advised Dumb Starbucks would have struggled to outlive based mostly on that authorized concept, nevertheless. Trademark regulation professional Mark McKenna stated “Fair use” can shield parodies of copyright materials, however a trademark reminiscent of the brand comes underneath totally different guidelines which can nicely have been violated.

Dumb Starbucks posted this image to Twitter with the caption: 'Enjoy our full menu of coffees and cold drinks'

Dumb Starbucks posted this picture to Twitter with the caption: ‘Enjoy our full menu of coffees and chilly drinks’After setting the shop up with an nameless FAQ sheet saying Dumb Starbucks truly appeared as much as the chain as a “position mannequin”, Fielder has since advised a information convention he didn’t want their permission anyway and that he’s glad they aren’t pursuing a authorized case “they know they will’t win”.

None of those that visited the shop, which noticed queues of as much as an hour, have been charged for his or her drinks – although a tip jar was offered. Fielder stated (we will solely assume jokingly) which are plans underway for a second outlet in Brooklyn, New York after the profitable LA launch.


New Coffee Cafe in LA Known as Dumb Starbucks
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